Nathan Rous

Founder / Director

Nathan spent every holiday from the ages of 15 to 18 working in local newspaper offices, mastering the art of news-gathering and learning how to fill in an expenses form. One paper offered him a job simply to stop him arriving unannounced.

While PR is often considered a dark art, Nathan’s skill in engaging clients and driving a strong news agenda has reaped big rewards with coverage in leading media across the world.

Nathan also set up a project to teach schoolchildren how to produce their own newspaper. Many kids were bewildered when discovering they couldn’t ‘turn it on’.

Tracey Rous


Tracey has been addicted to spotting trends and predicting what people want to talk about since she became the first pupil in her convent-school class to wear Fame-style leg warmers and fingerless gloves *proud face*.

These natural talents were crafted and honed during 18 years as a journalist, including a decade as Women’s Editor of a leading regional title and fashion editor for a monthly glossy magazine. 

Her strengths lie in pitching unique ideas to journalists, building strong relationships and staying ahead of the pack.

Sarah Hughes

Head of PR

It seems as well as never having too many Nathans, a business can also never have too many Hugheses – although Sarah and Nathan are in no way related!

Sarah’s passion for news started young, thanks to her parents’ almost religious devotion to the BBC Six O’Clock News. After fulfilling her childhood ambition to working as a journalist for various regional newspapers and magazines, she made a successful switch to PR – and hasn’t looked back ever since, gaining phenomenal results along the way. The clients words, not hers.

Sarah prides herself in taking the time to understand her clients and they often say she acts as an extension to their team, instinctively ‘just getting’ what they’re about.

Nathan Hughes

Creative Producer

A business can never have too many Nathans so it was with open arms that we welcomed Nathan Hughes to the team at the beginning of 2016.

Nathan has been brought in specifically to grow NPR’s video and graphics content and has already shot some incredible footage for our clients. His work has a real cinematic feel to it and with statistics telling us that 75% of all web content in 2017 will be video-based he’s a hugely important addition to NPR.

His OCD in the office means we have to hide the different coloured highlighter pens and ensure we don’t leave any leads trailing, but his attention to detail is helping us all raise our standards.

Olivia Evans

Production Manager

With experience of working on a regional editorial desk, Olivia joined the team with a wealth of organisational skills to help keep the NPR ship on the right course. And she also knows a good story when she sees one and how to keep to numerous deadlines.

Having already nailed her position as the voice of Radio Luxembourg, furthering her career within the media was the obvious choice and her dulcet tones are certainly a welcome addition in the office – an antidote to the often dubious playlists preferred by other members of the team.

Conor Crozier

Account Executive

A strong passion for writing and a curiosity to match, Conor was driven to study journalism at university. After editing a local indie mag, he switched his writing focus to grassroots businesses and social enterprises. Unwittingly, these were his first steps into PR. 

A few years, and a few thousand air miles later, Conor joined Nathan Rous PR to continue to promote companies he loved, and the human stories behind them.

Yet there are more strings to his bow. Growing up around computers, and subconsciously studying the way the digital sphere has evolved, Conor has found a natural fit manning the digital side of operations. It’s more than just making memes apparently.


Mhairi McPhillips

Junior Account Executive

The world of communication is always changing but our very own live wire Mhairi has no trouble keeping up. Indeed, Mhairi herself knew she belonged in a communications environment from a young age as no one could keep her quiet.

After graduating from a degree in Multimedia Journalism in 2017, Mhairi returned to Shropshire with an infectious enthusiasm for enjoying the best of rural life with a city pace attitude.

A passion for creating all kinds of content to inspire, and more than happy behind the camera, means she is just as much at home in NPR video team as she is woking on digital marketing for clients.

Mhairi loves travelling and being around people, perfect for a job in PR, but she’s also a dab hand at cocktail making which is somehow even more relevant!

Joanna Xiourouppa

Junior Account Executive

Joanna always wanted to be one of two things: a pop star or a storyteller.

Sadly, she lacked the dance moves and general songwriting capabilities that would lead to stardom, so decided to embark on the latter. The music world’s loss is our gain.

While studying PR at Edge Hill University, her love of writing grew. She covered London Fashion Week for The National Student magazine, blogging about her passion for fashion and securing a placement at John Lewis.

She firmly believes in the phrase “if you don’t ask, you don’t get” and prides herself on her interpersonal skills and creative thinking. Getting people to pronounce her surname properly is proving a little trickier.

Get in Touch

03300 552622


Nathan Rous PR

The Court

24, Church Street




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