Nathan Rous

Founder / Director

Nathan spent every holiday from the ages of 15 to 18 working in local newspaper offices, mastering the art of news-gathering and learning how to fill in an expenses form. One paper offered him a job simply to stop him arriving unannounced.

While PR is often considered a dark art, Nathan’s skill in engaging clients and driving a strong news agenda has reaped big rewards with coverage in leading media across the world.

Nathan also set up a project to teach schoolchildren how to produce their own newspaper. Many kids were bewildered when discovering they couldn’t ‘turn it on’.

Tracey Rous


Tracey has been addicted to spotting trends and predicting what people want to talk about since she became the first pupil in her convent-school class to wear Fame-style leg warmers and fingerless gloves *proud face*.

These natural talents were crafted and honed during 18 years as a journalist, including a decade as Women’s Editor of a leading regional title and fashion editor for a monthly glossy magazine. 

Her strengths lie in pitching unique ideas to journalists, building strong relationships and staying ahead of the pack.

Sarah Hughes

Head of PR

It seems as well as never having too many Nathans, a business can also never have too many Hugheses – although Sarah and Nathan are in no way related!

Sarah’s passion for news started young, thanks to her parents’ almost religious devotion to the BBC Six O’Clock News. After fulfilling her childhood ambition to working as a journalist for various regional newspapers and magazines, she made a successful switch to PR – and hasn’t looked back ever since, gaining phenomenal results along the way. The clients words, not hers.

Sarah prides herself in taking the time to understand her clients and they often say she acts as an extension to their team, instinctively ‘just getting’ what they’re about.

Olivia Evans

Production Manager

With experience of working on a regional editorial desk, Olivia joined the team with a wealth of organisational skills to help keep the NPR ship on the right course. And she also knows a good story when she sees one and how to keep to numerous deadlines.

Having already nailed her position as the voice of Radio Luxembourg, furthering her career within the media was the obvious choice and her dulcet tones are certainly a welcome addition in the office – an antidote to the often dubious playlists preferred by other members of the team.

Michelle Dalton

Senior Designer

Never underestimate the power of good design to set you apart from the competition and this is where Michelle comes in. An award-winning designer, Michelle joined the team in December 2019 bringing with her more than 20 years experience of the graphic design industry and a refusal to believe that print is dead (it’s not by the way!)
We’re not allowed to mention the year she gained her design degree, but after graduating, she cut her teeth as in-house designer at Wolves FC before moving on to hone her skills within two of Shropshire’s most established design agencies. Her love of layout design took her to newspapers and magazines, eventually moving to London to become art editor on a national.
It seems there was never any doubt that Michelle would work in a creative role. As a child she was rarely spotted without some form of drawing tools in hand, and she still has the same passion today.

Nathan Hughes

Creative Producer

A business can never have too many Nathans so it was with open arms that we welcomed Nathan Hughes to the team at the beginning of 2016.

Nathan has been brought in specifically to grow NPR’s video and graphics content and has already shot some incredible footage for our clients. His work has a real cinematic feel to it and with statistics telling us that 75% of all web content in 2017 will be video-based he’s a hugely important addition to NPR.

His OCD in the office means we have to hide the different coloured highlighter pens and ensure we don’t leave any leads trailing, but his attention to detail is helping us all raise our standards.

Nathan Rowden

Content Manager

You really don’t have to be called Nathan to work here… honestly.

Our third Nathan joined the team in the summer of 2019 following more than a decade of working as a journalist in broadcast and print.

Whether it’s his northern tones on the airwaves of the BBC, or writing for numerous newspapers and magazines across the country, Nathan enjoyed a successful career in news before deciding to make the switch to PR.

Nathan prides himself in taking time to speak to clients and really getting to know them. He believes there is an interesting story behind every person and every business, and this attitude helps bag clients the coverage they really deserve.

Jodie Perkins

Junior Account Manager

After studying public relations at university, Jodie wasted no time in launching herself into the communications industry, working part time at a local PR agency during her first year of studying to put the theory she was learning into practice. 

With various placements, a first-class degree and the university’s ‘PR Student of the Year’ award under her belt, Jodie was the first in her cohort to land an industry job in the busy press office at Birmingham Children’s Hospital. Here, she worked on some huge regional campaigns including the award-winning Big Sleuth project. 

Now choosing to swap the bright lights of the city centre for beautiful Shropshire, Jodie brings a breath of fresh air to Nathan Rous PR with her skills and enthusiasm set to bring excellent results to our growing list of clients. A self-confessed nosy parker, outside of work Jodie loves trying new things – whether that’s a new local restaurant, a quirky gym class or a recommended podcast series. 

Conor Crozier

Account executive

A strong passion for writing and a curiosity to match, Conor was driven to study journalism at university. After editing a local indie mag, he switched his writing focus to grassroots businesses and social enterprises. Unwittingly, these were his first steps into PR. 

A few years, and a few thousand air miles later, Conor joined Nathan Rous PR to continue to promote companies he loved, and the human stories behind them.

Yet there are more strings to his bow. Growing up around computers, and subconsciously studying the way the digital sphere has evolved, Conor has found a natural fit manning the digital side of operations. It’s more than just making memes apparently.


Mhairi McPhillips

Account Executive

The world of communication is always changing but our very own live wire Mhairi has no trouble keeping up. Indeed, Mhairi herself knew she belonged in a communications environment from a young age as no one could keep her quiet.

After graduating from a degree in Multimedia Journalism in 2017, Mhairi returned to Shropshire with an infectious enthusiasm for enjoying the best of rural life with a city pace attitude.

A passion for creating all kinds of content to inspire, and more than happy behind the camera, means she is just as much at home in NPR video team as she is woking on digital marketing for clients.

Mhairi loves travelling and being around people, perfect for a job in PR, but she’s also a dab hand at cocktail making which is somehow even more relevant!

Joanna Xiourouppa

Account Executive

Joanna always wanted to be one of two things: a pop star or a storyteller.

Sadly, she lacked the dance moves and general songwriting capabilities that would lead to stardom, so decided to embark on the latter. The music world’s loss is our gain.

While studying PR at Edge Hill University, her love of writing grew. She covered London Fashion Week for The National Student magazine, blogging about her passion for fashion and securing a placement at John Lewis.

She firmly believes in the phrase “if you don’t ask, you don’t get” and prides herself on her interpersonal skills and creative thinking. Getting people to pronounce her surname properly is proving a little trickier.

Kim Tomlinson

Account Executive

Kim spent almost a decade overseas gaining knowledge in hospitality on an international level, working in several countries including Spain,Canada and New Zealand – attaining cultural and market practices from all over the world.

Always driven by the customer’s journey, Kim’s strengths lie in thinking strategically and reporting on relevant trends for all strains of businesses in the trade, from boutique to large chains.

Kim continued to grow her portfolio abroad; developing digital and print marketing skills in addition to reinvigorating and implementing business models to grow revenue.

Adam Jones

PR intern

Adam has joined the company on an intern basis, hoping to continue to develop his skills in the media industry. Adam has always had a passion for news and current affairs since he was young, when at the age of eight he’d be recording his pretend radio shows in his bedroom with his friend. 

At the tender age of 18, Adam has arrived with bundles of experience – presenting a weekly radio show on a community radio station in Newport called ‘NOVA FM’ which gives him the opportunity to play his favourite music… cheesy pop. We won’t hold it against him.

Adam also interviews quite a lot of people on his radio show that play an important role in the local community, so he’s hoping to transfer his skills from the radio in helping us create our very own podcast to promote the work we do across the UK, Europe and the US.

Get in Touch

03300 552622


Nathan Rous PR

The Court

24, Church Street




Sign up to our newsletter

Made with ❤ by Nathan Rous PR © 2017