Getting in on the act

Getting in on the act

England continue to progress and there is a feeling in the air that this year it could be different. This year it feels like it is set up for England to win with teams like Germany and Spain crashing out early.

At a time where our country is so split with politics it feels like this is one thing that will unite the country. Does the England football team represent us better than the politicians who we voted into power?

Many businesses are responding to England’s performance with their PR, using their social media to show their support and belief in the team.

Yorkshire Tea has been using their social media to post about the football. One post included a list of what is coming home with them from IKEA, which included football. British airways also jumped on the bandwagon when they posted a picture of a boarding pass and with the passenger name as Football and the destination as home.

Paddy Power have also got involved on their social media. Paddy Power vouched to donate £10,000 to LGBT+ causes for each goal Russia scored in this world cup. After Russia’s exit from the tournament Paddy Power announced that they have raised a total of £170,000 for these LGBT+ charities who will be helping LGBT+ people involved in football in all levels up from grass roots.

Supermarkets ALDI and LIDL are both closing doors early on Sunday if England do get through to the final. They have promoted this on their social media staying that it will be done so their staff will have enough time to get home and watch the game.

It seems that many businesses are getting involved now England are though to the semi-finals and if they are to progress through to the final it looks like there many businesses closing doors early on Sunday, and if England were to win the tournament… it’s a big if, some employers have already said that they will give their staff a day off on Monday, no doubt to recover from the celebratory hangover.

Our top tip for bosses – if you are helping your staff and the country to enjoy this good mood tell people about it.
 
Post to social media about your celebrations and even give the local newspaper a ring. Nothing so good as feelgood PR. 
 
Enjoy the game all – Football is coming home!!

 

 

Written by Amelia West – 11/07/18

 

01952 728526

 

shout@nathanrous.com

 

Nathan Rous PR

58/59 Sheinton Street

Much Wenlock

Shrewsbury

Shropshire

TF13 6HU

 

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Is this Football’s true golden generation – our Blogger thinks so

Is this Football’s true golden generation – our Blogger thinks so

Is this Football’s true golden generation – our Blogger thinks so

There’s no doubt winning feels good.  So good. And the fact it was the first World Cup penalty shoot out made it all the sweeter. We can and should savour the jubilation.

But as the dust settles on last night’s epic victory over Columbia there is something much more significant to celebrate and maybe a more profound reason for hope than a World Cup trophy. 

Finally not only do we have a winning national team we have one that we can finally look to for role model status. Our generation has really lucked out.

Guts, determination, resilience all on show last night from a team and a manager who played with dignity, discipline and on the whole with good old-fashioned sportsman-ship.

There were loads of examples – keeping their heads. working together, coming back after two big disappointments. Eric Dier’s humble answer when asked about his winning penalty only to say he owed it to everyone after missing that header and then Gareth Southgate comforting a distraught Columbian player who had missed his penalty. It’s a young side who just get on with the job – some of whom were playing lower league football only two years ago.

Talk about what can be achieved with a bit of heart and a can-do attitude.

No doubt everyone’s hearts will have been racing up and down the country whilst watching that match. Southgate continues down the road of redemption after England ended up in an all too familiar situation but this time there was no heartbreak.

After facing Panama and Columbia, two teams who don’t seem to mind using rather dirty tactics to try and win you do look at England and see a slightly different type of team with a different approach to the game, not having been coached to play that way. Granted in the Columbia games there were a few hot-headed moments for England but only in response to the actions of Columbia.

With the world watching, I do question why teams and players such as Neymar feel the need to use these dirty tricks. There are so many young children looking up to their favourite players to be role models.

 The England team this year feel like a set of players who can be appropriate role models for youngsters across the country and across the world. Captain Kane was not seen lowering himself to the behaviour of the Columbian side. Is this a sign of a truly great leader and team?

This match was a real test for England both physically and psychologically with the majority of fans in the stadium backing Columbia, who felt the need to play in a dirty aggressive style and were given six yellow cards in the match. Despite this England prevailed and will now play on Saturday against Sweden.

Some commentators mentioned England might need to start learning the dark arts if they want to go further – managing the ref etc. I doubt Gareth Southgate feels the same and we are all the luckier for having him on our side.  

Bring on Sweden this Saturday – we’re ready. But win or lose if they play like they did last night they will come home heroes!

01952 728526

 

shout@nathanrous.com

 

Nathan Rous PR

58/59 Sheinton Street

Much Wenlock

Shrewsbury

Shropshire

TF13 6HU

 

Sign up to our newsletter

Good weather and good football – is it too good to be true?

Good weather and good football – is it too good to be true?

Good weather and good football – is it too good to be true?

With excitement building and just over 24 hours until England’s next match which of our bloggers is the World Cup’s biggest fan….

 

Amelia West

 

Two things we English love to moan about – football and the weather.

But definitely no moaning here – the World Cup is so good it’s given me the best excuse to sit inside and enjoy the shade.  Win, win for me. But who else could be on for the same.

Cannot contain my excitement that really it is anyone’s guess.

Spain, Argentina and Germany – all surely favourites, all former holders and all out already. 

With so many big teams heading home early you get the feeling that this could be the year an outside team wins the world cup. What I love most about the world cup and sport in general, everyone coming together to watch the best of their countries athletes perform on the world stage.

At home, my dad has embraced the World Cup and has decorated a room with over 50 England flags, as well as a single flag from each country competing in the world cup. Also in the newly-dubbed “world cup room” is a large Icelandic flag and an Iranian flag. These were chosen because we have family friends who are Iranian and we wanted to support them and the Icelandic flag because of the values and support the Icelandic fans show in these major tournaments.

For me this is what the world cup is about, celebrating football and the tournament. There is such excitement for each match no matter who is playing. Despite there being so much doubt running up to the tournament you now get the sense that this is one of the most successful World Cups we have had in some time.

You can now see the pressure on England as their success leads to expectations of more success. Despite this, there seems to still be a relaxed atmosphere amongst the team out in Russia. England remain unbothered by whatever is circulating in the media and Gareth Southgate’s approach seems to be working so far. Long may it continue = that goes for the heatwave too.

 

Nathan Hughes

 

What a time to be an England fan. I might have come to this party late but not sure I’ll ever want to leave if they keep this up.

This time last year there was more chance of Maradona being picked for England’s starting line-up  than my holiday revolving around a football game.

But as England countdown to their match with Columbia tomorrow night I find myself working out the best way to watch while on a week off from work.

I’m sure seasoned fans would say this is what the World Cup is all about. When it’s good there’s no escaping its clutches. And we may have to juts admit this World Cup is deleivering on all fronts.

The action is relentless – shock exits, hat-tricks, penalty shoot-outs, red cards, VAR. It’s all there and better still England elbowing into position as favourites. Who’ve have thought it. But without a previous World Cup holder in their path to the final they are could just lift that elusive trophy.

And everyone seems to be feeling the same way. I think the Royal Mail may live to regret their stand on flags which all seems a bit churlish now everyone feeling a lot more patriotric.

No they  felt no-one would really be that bothered when faced with another England let-down.

Now flags are appearing everywhere with people enjoying the sight of St George’s cross fluttering in the breeze. And how lovely those flags would have looked on the Red Royal Mail vans. 

Just over 24 hours to go until we find our if we get extended opening hours for this party but here’s hoping. For now I intend to follow the lead of fans from the supposed losers in our group.

Panama and even Tunisia celebrated their small victories – first World Cup goal and first win at the World Cup in forty years respectively – as if they roundly thrashed their opponents in the final.

And why not – they are significant achievements not to be sniffed at.  

Come on England – celebrate in style. We’re still in it, other countries actually, properly think we could do it and Gareth Southgate is working that waistcoat like a true trend-setter. 

Just maybe ….