NPR has been involved in Johnny Tuxedo from day one, conceiving the idea and the name while working with a tailoring client who wanted to expand into dinner suits.

Johnny Tuxedo is an incredibly fresh brand showing teenagers that dinner suits can be cool after all. Indeed, one of the taglines is ‘wear it any way you want’. This isn’t about conformity. While most people will think the traditional James Bond look is the right way to wear a dinner suit, plenty of others want to play with the concept whether that means a red V-neck and high-tops or a Breton tee and a beanie. From concept to launch, NPR has been holding Johnny’s hand every step of the way.

From concept to launch, NPR has been holding Johnny’s hand every step of the way.

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